Sanoma Lab

 

Current: UX designer at Sanoma Lab

User Centre Product Design
As part of the support team of Sanoma Lab, I’m a specialist in designing lean UX experiments. The UX team at Sanoma Lab develops Minimal Viable Products (MVP’s) to validate the riskiest assumptions about customer needs by focussing on their actual behavior. Working lean, we’re focussing on solving problems, not on creating features.

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Lean UX design focusses on outcomes


Past:
2009-current: Independent Design Professional @ leonievandelaar.com
2007-2009: Graphic Designer, Ontwerpwerk Multidisciplinary Design, The Hague
2006-2007: Graphic Designer, Vechtlust Communicatie, Amsterdam

Education:
2009-2010: College of Multimedia, Amsterdam. Web Engineer
2002-2007: Royal Academy of Arts, The Hague. Graphic Design


Contact:
T +31 6 19 202 851
leonie.van.de.laar@gmail.com
KvK 50950088

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