2015- Current: UX Designer at Telfort Online Sales

UX for e-Commerce
Being part of the e-Commerce team at Telfort (KPN), I’m designing the online User Experience of the Telfort shop. Main goals is to let Telfort grow and therefore we work data driven and user centered. Involved with both qualitative and quantitative testing.


2012-2015: UX Designer at Sanoma Lab

User Centre Product Design
As part of the support team of Sanoma Lab I’m a specialist in designing lean UX experiments. The UX team at Sanoma Lab develops Minimal Viable Products (MVP’s) to validate the riskiest assumptions about customer needs by focussing on their actual behavior. Working lean, we’re focussing on solving problems, not on creating features.

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Lean UX design focusses on outcomes


Past:
2012 – 2015: Sanoma Lab, Sanoma Digital Hoofddorp
2009 – 2017: Independent Design Professional @leonievandelaar.com
2007 – 2009: Graphic Designer, Ontwerpwerk Multidisciplinary Design, The Hague
2006 – 2007: Graphic Designer, Vechtlust Communicatie, Amsterdam

Education:
2015 – 2018: UX Certified by Nielsen Norman Group, Specialty Mobile Design
2017: Training Online Persuasion, Certified by Online Dialogue
2009 – 2010: College of Multimedia, Amsterdam. Web Engineer
2002 – 2007: Royal Academy of Arts, The Hague. Graphic Design


Contact:
T +31 6 19 202 851
leonie.van.de.laar@gmail.com
Based in Amsterdam

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