Ucourse, online learning platform

Role: Lead Design. Customer Development, Prototyping, Interaction Design, Visual Design

I’ve asked myself the question:

‘How can I help the Telfort customer better in their orientation and ordering process when they are looking for a new smartphone and new phone subscription?

My starting points

Project: Internal Venture Ucourse at Sanoma Innovation Lab

Ucourse, online learning platform

Role: Lead Design. Customer Development, Prototyping, Interaction Design, Visual Design

Lean Startup

At this Internal Venture at Sanoma Innovation Lab, I was working lean, using Lean Startup principles (Eric Ries). My role was to design high fidelity prototypes of the Ucourse online learning tool to get understanding of how the platform interacts and it shows the value of the platform for companies. We used the prototypes as a validation tool to get corporate companies on board and to get financial investors interested

Process

Ucourse is a white labeled multi user e-learning platform. 
The platform is designed for three persona’s, and therefore I designed three user journey’s:

Expert

That post their e-learnings on Ucourse

Employee

That learn on the Ucourse platform

HR Advisor

That track their employees progression

Selection of page’s I’ve designed

Complexity of multi user-story’s

The multi user platform has lot’s of complexities due to many different user-story’s and features. The business model is the Appstore business model. Users can browse through courses and can buy and follow a course and trainers can upload their e-learning. Companies have their own company branded e-learning library

  • Orientation homepage

  • Product detail page of a training

  • Training pages (with classes and completion rate, video’s and text)

  • Final tests of the training 

  • Student dashboard 

  • HR dashboard with employee training tracking information