Let's connect!

leonie.van.de.laar@gmail.com 

+31 6 19 202 851 | Amsterdam 

Experience

adidas Global, UX adidas App  (Q2 2020 - now, Freelance)

SparkOptimus, UX for Digital Venture FMCG, Corporate Innovation (Q1 2020, Freelance)

Nationale Nederlanden, UX for client portal (Q4 2019, Freelance)

ING, UX for Service Portal at ING (2019, Interim)

Design Thinking

UX Research

UX/UI Design

Telfort/KPN, e-Commerce (2015-2018)

Evidence-Based Growth/CRO

UX Research

UX/UI Design

Sanoma Innovation Lab (2013-2015)​

Lean Startup

Design Thinking/Design Sprints

UX/UI Design

UX Research

Ontwerpwerk, Multidisciplinary Design, The Hague (2009-2011)​

Graphic Design

Identity Design

Vechtlust Communicatie, Amsterdam (2007-2009)

Graphic Design

Identity Design

ilse Media, Amsterdam (2000-2002)

My very first job at the beginning of a new digital era. Ilse.nl was the first dutch search engine in pre-Google age where I have inherited my digital DNA. My love for digital products and user experience started here. Left the company to study design, obviously

Guest Lecturer

CRO & UX at Schaal + Utrecht (2018)

Design for Blogs at Sanoma, Hoofddorp (2015)

Training

Nielsen Norman Group, Specialty Mobile Design, Certified (2016-2018)

Master of Online Persuasion, Certified by Online Dialogue, Utrecht (2017)

Conversions at Google, Conference @ Google HQ Dublin (2017)

Lean UX Conference, NYC (2015)

Education

Web Development Advanced, College of Multimedia Amsterdam (2009-2010)

BA Graphic Design, Koninklijke Academie van Beeldende Kunsten, The Hague (2002-2007)

KvK: 77409205 | BTW: NL003191470B95 | Bank NL49 BUNQ 2042 2462 04