ING, UX for Service Portal at ING (2019, Interim)
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Customer Journey Mapping
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UX Research
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UX Design
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ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
​
ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
​
Project: Internal Venture Tita Toys at Sanoma Innnovation Lab
Tita Toys, educational app for kids in the age 2-5 years old
Role: Customer Development, UX Researcher, UX Designer
Characters and animations are designed by Kristof Luyckx
Experience
Schiphol Group, Product Designer (Q1 2024 - Q4 2025, Freelance)
DPG Media, Product Designer (Q3 2023 - Q1 2024, Freelance)
AKQA, Product Designer, defined assignment for client Toyota (Q2 2023, Freelance)
Air France KLM, Product Designer, native app (Q2 2021 - Q2 2023, Freelance)
Adidas Global, Product Designer, native app (Q2 2020 - Q2 2021, Freelance)
SparkOptimus, UX/UI Designer, Digital Venture Pepsi Lipton, Corporate Innovation, defined assignment (Q1 2020, Freelance)
Nationale Nederlanden, Product Designer, client portal (Q4 2019, Freelance)
ING, Product Designer, Service Portal at ING (2019, Interim)
Design Thinking
UX Research
UX/UI Design
Telfort/KPN (2015-2018), Product Designer, Designer e-Commerce
Evidence-Based Growth/CRO
UX Research
UX/UI Design
Sanoma Innovation Lab (2013-2015), Product Designer
Lean Startup
Design Thinking/Design Sprints
UX/UI Design
UX Research
Ontwerpwerk, Multidisciplinary Design, The Hague (2009-2011),​
Graphic Design
Identity Design
Vechtlust Communicatie, Amsterdam (2007-2009)
Graphic Design
Identity Design
ilse Media, Amsterdam (2000-2002)
My very first job at the beginning of a new digital era. Ilse.nl was the first dutch search engine in pre-Google age where I have inherited my digital DNA. My love for digital products and user experience started here. Left the company to study design, obviously
Guest Lecturer
CRO & UX at Schaal + Utrecht (2018)
Design for Blogs at Sanoma, Hoofddorp (2015)
Training
General English Proficient (CEFR – C2), University of Cape Town, Certified (Q2 2023)
Nielsen Norman Group, Specialty Mobile Design, Certified (2016-2018)
Master of Online Persuasion, Certified by Online Dialogue, Utrecht (2017)
Conversions at Google, Conference @ Google HQ Dublin (2017)
Lean UX Conference, NYC (2015)
Education
Web Development Advanced, CMM, Amsterdam (2009-2010)
BA Graphic Design, Royal Academy of Arts, The Hague (2002-2007)
KvK: 77409205 | BTW: NL003191470B95 | Bank NL49 BUNQ 2042 2462 04