Project: Lean Start-Up at Sanoma Innovation Lab
Role: UX/UI, Visual Identity, Lean Experiment Design
How to validate the customer needs for a Tinder for Sneakers?
I've worked with Lean Startup principles on this project and the main goal for this Startup is to validate the needs based on quantitative testing with Lean experiments.
Lean Experiment 1: Lead form at the landing page
Lean Experiment: Lead form to gather data insights into the potential popularity of a Tinder for Sneakers with sneaker alert.
Lean Experiment 2: Create a Facebook fan page
By creating a Facebook fan page, it’s possible to measure the potential for the Tinder for Sneakers. It started off with a small Facebook campaign to measure conversion to the fan page and the growth of the Facebook fanbase.