ING, UX for Service Portal at ING (2019, Interim)
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Customer Journey Mapping
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UX Research
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UX Design
ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
Project: Internal Venture Tita Toys at Sanoma Innnovation Lab
Tita Toys, educational app for kids in the age 2-5 years old
Role: Customer Development, UX Researcher, UX Designer
Characters and animations are designed by Kristof Luyckx
Project: Air France-KLM mobile app
Redesign My trip and upsell journey
My contribution: UX/UI design, experiment design for unmoderated user-testing
UX Challenge
How can I help the Air France and KLM traveler understanding their booked trip and possibilities to upgrade their trip?
My contribution:
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Flowchart of all possible flights and entry points (single flight, multi-leg or multi-segment, multi-city, return)
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Improved the My trips page with clear flight information, disruptions and upsell
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Contextual offering of ancillaries in the relevant part of the journey on different flight levels
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Improved design by limiting unnecessary steps in the upsell journey to increase conversion
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Designed a flow that provides one single checkout for multiple ancillaries
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Design an insightful summary page that can be the entry to upsell or a summary to proceed to payment
Migration of two branded apps
My contribution: UX consultancy, design system collaboration, stakeholder management
UX Challenge
How can I help the Air France and KLM development team with migrating two separate apps into one code base app without losing the Air France and KLM brand identity?
My contribution:
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Simplify the two design systems into one that can be plotted into two brands
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Contribute to the design system in close collaboration with the components team and developers
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Improve accessibility
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Quality control of the deliverables during migration, mainly UI related
