Hi, I’m Leonie van de Laar.
I'm freelance UX Consultant & Designer. I help companies with online growth for e-Commerce, corporate innovation, and portal design. I work user-centered & evidence-based to craft the best possible digital experience. Web and mobile.
Companies I've worked for are adidas, SparkOptimus, KPN, ING, Nationale Nederlanden, Sanoma, Hilton DoubleTree and more. View cases.
Cases
Client: SparkOptimus
Project: Digital Venture for a FMCG Client of SparkOptimus
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UX challenge:
How can I help the team of SparkOptimus with the validation of an innovative concept for one of their clients using my UX and prototyping skills as efficiently as possible?
Client: ING
Project: Redesign Intermediary Portal Mortgages
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UX challenge:
'How can I improve the user experience of the ING portal used by mortgage intermediaries and integrate the new ING design system?'
‘How can I help the Telfort customer in their orientation and ordering process when they are looking for a new smartphone and new phone subscription?'
Company: KPN/Telfort
Project: Redesign orientation and sales journey
UX challenge:
Company: Sanoma Innovation Lab
Project: Internal Venture Tita Toys
UX challenge:
'How can I design and validate customer needs for an educational app for kids age 2-5 years old using Lean Startup methodology?'
Company: Telfort/KPN
Project: Quantitative testing
UX challenge
'Top 5 Evidenced-based growth'
UX Design
Submitted by Chunk Creative Agency, Amsterdam
Redesign and optimizing Checkout
UX/UI Design
UI Design
Visual Design
UI Design
Independent project for Hilton DoubleTree Amsterdam
Sneakerporn, Internal Venture
UX/UI Design, Identity Design
Lean Experiment Design
Ucourse, Internal venture
Lean Startup
Experiment Design
Design
Usability testing
I alignment with IT during my design process to ensure that the designs meet the development requirements
To create the best digital experience, I can help you with:
Customer interviews
Creating personas
Empathy mapping
Customer journey mapping
UX/UI Design
Wireframing/Prototyping
Interaction design
Visual Design
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I evaluate a product by testing it on users. It gives direct input on how real users use the system
IT collaboration
UX Methodes
User research
Testimonials
'Leonie was a senior UX designer in one of my teams at KPN. She excels where UX strategy and UX execution meet. She combines a data-driven approach to UX design with a commitment to (commercial) results and mastery of online persuasion. A team player that does not mind putting in extra efforts to get the job done.'
Peter Sonke
Director Online @ KPN & Telfort
Remco de Vries
Head of Marketing @ InSided
'I had the pleasure of working with Leonie for about three years, of which about two as a manager at Telfort. Working with Leonie always guaranteed a weekly influx of new ideas, insights, deep-dives into our consumers' psychology, and new converting designs. I would sometimes compare 1-on-1's with Leonie to a personal TED-talk, they were always filled with many brainstorms about our (e-commerce) website, UX work in general, consumer psychology or just design thinking/process. Truly fun, and inspiring'
Nielsen Norman Group
Certified, Specialty Mobile Design, London (2016-2018)
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Master of Online Persuasion
Certified by Online Dialogue, Utrecht (2017)
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Conversions at Google
Conference @ Google HQ Dublin (2017)
UX training, education & conferences
Lean UX Conference
New York City (2015)
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Web Development Advanced
College of Multimedia, Amsterdam (2009-2010)
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BA Graphic Design, Royal Academy of Arts
The Hague (2002-2007)
Never stop learning
- M: +31 6 19 202 851 - KvK: 77409205 - BTW: NL003191470B95