Hi, I’m Leonie van de Laar.
I'm freelance UX/UI Designer. I help companies with online growth for e-Commerce, corporate innovation, and portal design. I work user-centered & evidence-based to craft the best possible digital experience. Web and mobile.
How can I help the adidas customer with the simplest possible paperless returns and exchanges journey via the adidas app?
Client: Air France KLM mobile app
Project: Migration of two branded apps
How can I help the Air France and KLM development team with migrating two separate apps into one code base app without losing the Air France and KLM brand identity?
Submitted by Chunk Creative Agency, Amsterdam
Sneakerporn, Internal Venture
UX/UI Design, Identity Design
Lean Experiment Design
Redesign and optimizing Checkout
Independent project for Hilton DoubleTree Amsterdam
I alignment with IT during my design process to ensure that the designs meet the development requirements
To create the best digital experience, I can help you with:
Customer journey mapping
I evaluate a product by testing it on users. It gives direct input on how real users use the system
'Leonie was a senior UX designer in one of my teams at KPN. She excels where UX strategy and UX execution meet. She combines a data-driven approach to UX design with a commitment to (commercial) results and mastery of online persuasion. A team player that does not mind putting in extra efforts to get the job done.'
Director Online @ KPN & Telfort
Remco de Vries
Head of Marketing @ InSided
'I had the pleasure of working with Leonie for about three years, of which about two as a manager at Telfort. Working with Leonie always guaranteed a weekly influx of new ideas, insights, deep-dives into our consumers' psychology, and new converting designs. I would sometimes compare 1-on-1's with Leonie to a personal TED-talk, they were always filled with many brainstorms about our (e-commerce) website, UX work in general, consumer psychology or just design thinking/process. Truly fun, and inspiring'
Nielsen Norman Group
Certified, Specialty Mobile Design, London (2016-2018)
Master of Online Persuasion
Certified by Online Dialogue, Utrecht (2017)
Conversions at Google
Conference @ Google HQ Dublin (2017)
UX training, education & conferences
Lean UX Conference
New York City (2015)
Web Development Advanced
College of Multimedia, Amsterdam (2009-2010)
BA Graphic Design, Royal Academy of Arts
The Hague (2002-2007)
Never stop learning
firstname.lastname@example.org - M: +31 6 19 202 851 - KvK: 77409205 - BTW: NL003191470B95