Hi, I’m Leonie van de Laar.
I'm freelance UX Consultant & Designer. I help companies with online growth for e-Commerce, corporate innovation, and portal design. I work user-centered & evidence-based to craft the best possible digital experience. Web and mobile.
Companies I've worked for are SparkOptimus, KPN, ING, Nationale Nederlanden, Sanoma, Hilton DoubleTree and more. View cases.
Cases
Client: SparkOptimus
Project: Digital Venture for a FMCG Client of SparkOptimus
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UX challenge:
How can I help the team of SparkOptimus with the validation of an innovative concept for one of their clients using my UX and prototyping skills as efficiently as possible?
Client: ING
Project: Redesign Intermediary Portal Mortgages
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UX challenge:
'How can I improve the user experience of the ING portal used by mortgage intermediaries and integrate the new ING design system?'
‘How can I help the Telfort customer in their orientation and ordering process when they are looking for a new smartphone and new phone subscription?'
Company: KPN/Telfort
Project: Redesign orientation and sales journey
UX challenge:
Company: Sanoma Innovation Lab
Project: Internal Venture Tita Toys
UX challenge:
'How can I design and validate customer needs for an educational app for kids age 2-5 years old using Lean Startup methodology?'
Company: Telfort/KPN
Project: Quantitative testing
UX challenge
'Top 5 Evidenced-based growth'
UX Design
Submitted by Chunk Creative Agency, Amsterdam
Redesign and optimizing Checkout
UX/UI Design
UI Design
Visual Design
Sneakerporn, Internal Venture
UX/UI Design, Identity Design
Lean Experiment Design
UI Design
Independent project for Hilton DoubleTree Amsterdam
Ucourse, Internal venture
Lean Startup
Experiment Design
Design
Usability testing
I alignment with IT during my design process to ensure that the designs meet the development requirements
To create the best digital experience, I can help you with:
Customer interviews
Creating personas
Empathy mapping
Customer journey mapping
UX/UI Design
Wireframing/Prototyping
Interaction design
Visual Design
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I evaluate a product by testing it on users. It gives direct input on how real users use the system
IT collaboration
UX Methodes
User research
Testimonials
'Leonie was a senior UX designer in one of my teams at KPN. She excels where UX strategy and UX execution meet. She combines a data-driven approach to UX design with a commitment to (commercial) results and mastery of online persuasion. A team player that does not mind putting in extra efforts to get the job done.'
Peter Sonke
Director Online @ KPN & Telfort
Remco de Vries
Head of Marketing @ InSided
'I had the pleasure of working with Leonie for about three years, of which about two as a manager at Telfort. Working with Leonie always guaranteed a weekly influx of new ideas, insights, deep-dives into our consumers' psychology, and new converting designs. I would sometimes compare 1-on-1's with Leonie to a personal TED-talk, they were always filled with many brainstorms about our (e-commerce) website, UX work in general, consumer psychology or just design thinking/process. Truly fun, and inspiring'
Nielsen Norman Group
Certified, Specialty Mobile Design, London (2016-2018)
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Master of Online Persuasion
Certified by Online Dialogue, Utrecht (2017)
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Conversions at Google
Conference @ Google HQ Dublin (2017)
UX training, education & conferences
Lean UX Conference
New York City (2015)
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Web Development Advanced
College of Multimedia, Amsterdam (2009-2010)
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BA Graphic Design, Royal Academy of Arts
The Hague (2002-2007)
Never stop learning
- M: +31 6 19 202 851 - KvK: 77409205 - BTW: NL003191470B95
